When you first start to build a team, it’s common to look for employees based on their skillset. Do you need someone to answer the phones or handle your email and scheduling? A great Receptionist or Executive Assistant will fill those needs. However, your team is much more than just skillsets and availability; in order to grow a profitable business, you need to hire a diverse team that will position you for growth.

There are several different facets that go into putting together the right team — the one that will drive your business forward and free you up to…


Your numbers: chances are, you either love them or hate them. There usually isn’t a lot of gray area there. They really are important, though — and getting ahead of your finances is essential to your business planning and profitability.

For many business owners, finances and financial reports are things that are either filed away for tax time or (sadly) ignored. Your finances are not a thing to be feared, however — they are a powerful tool. Once you know how to use them, you’ll be amazed at how beneficial they are!

You don’t have to figure out your finances…


Your team is growing and you know you need to find the right people, but you dread the process because it takes so much time. Whether you are writing the job ads and placing them online or collecting and sifting through hundreds of resumes, one thing is certain: there has to be a way to streamline your hiring process.

You’re in luck — there is a way!

Over the past few years, Applicant Tracking Systems (ATS) have become more and more popular, and for good reason. Running a profitable business takes a lot of flexibility and focus, and you just…


Creating your authentic messaging is the foundational step in your marketing journey; in order to sustain and grow your marketing strategy, you need to be able to deliver your strategic messaging on a consistent basis. In other words, it’s essential to learn how to nail your authentic messaging.

This can be a challenging process, but with the right systems and strategies in place, it doesn’t have to be! …


When you sit down to develop your content calendar or write a blog post, what details do you think about? Do you think about your marketing calendar, your upcoming promotions, or topics that are coming to mind?

These are all important aspects that you should take into consideration, but they should not be the basis of your marketing message. Rather, think about the person on the other side of the screen.

Who are they? What challenges are they facing right now? What are their goals, and what will help them succeed? Where are they sitting — are they flipping through…


Your funnel is bringing in leads, which is amazing. You have people inquiring about your services and wanting to talk with you, which is even better!

The only problem is, you feel a bit awkward going into the sales conversation. You know that you can provide amazing service, but selling your services can be a challenge. You don’t want to come across as “salesy,” but you also don’t want to be too direct or too vague.

When it comes to a sales conversation, the old adage really does ring true: you only get one chance to make a great first…


Accountability is an essential element of your business and company culture, but many business owners find it a challenge to develop the right balance between empowering their employees and effectively managing their business.

Developing the right structure for accountability is vital to your success. This structure will help you build a culture in which everyone feels valuable and finds it easy to work together to drive the company forward.

Building accountability in your team also helps you build a team that thrives. They know what is expected, they are empowered to work within their zone of genius, and they don’t…


Often, we as business owners tend to think of a systems build as a “one and done” project — once the system is built, it will run on autopilot. This is true, to a point; once it is implemented and your team is on board, it will run smoothly until you grow to a point where it needs to be refined.

You see, business systems will evolve as long as your business continues to grow. This may seem a little counterintuitive at first; after all, you build systems to make your life easier! However, as your business grows, the needs…


Your clients are the lifeblood of your business. Without them, you have no one to serve (and no revenue coming in)! To grow your business, you need to grow your client base — and in order to do that, you need to show that you can serve their needs better than your competition. This all starts with setting a great first impression!

Putting the details together to set the right first impression is critical to orchestrating a great client experience. …


It’s no secret that business owners have their hands full. Between team meetings, client management, keeping up with your calendar and email, financials, marketing and sales, and actually trying to have a life, it can feel like you are never able to get anything done.

There is a solution, though.

I talk with busy business owners almost every day. I hear the stories of frustrated professionals who have a big vision and not enough time in the day to make it all come together. …

The Kristen David

Mentor, Guru, Ass-Kicker, International Speaker, Writer, Marketing & Management Advisor for Business Owners.

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