Why Is It Important to Have an Effective Business Plan?

If you have followed me for any amount of time, you know I’m a planner. It’s built into every aspect of my business.

Before I started Upleveling Your Business, I took a Saturday afternoon on the couch to sketch out my entire business plan for the first year. I obviously couldn’t anticipate everything — especially since 2020 happened right in the middle of it — but it…